My guiding principles are family, faith, hard work, and commitment to my community.
When Carrie Gendreau opened Emma & Co. Consignment Boutique on Main Street in Littleton in 2009, it was more than just a small business to her. This project was a chance for Carrie to teach her high school-aged daughter Emmalee, about all of the things that make the North Country a special place – hard work, family, and dedication to community.
As a lifelong Littleton resident, Carrie Gendreau wanted to see her town and the entire North Country begin the process of revitalization. Carrie was already a successful adjutant professor of business at White Mountain Community College and Emma & Co. was her daughter’s brainchild. The community embraced the store and the business grew quickly – tripling in size twice before they sold the store to another local family in 2020.
Emma & Co. is just part of Carrie’s story.
Carrie was born and grew up in Littleton. Her mother was from Monroe – her father from Piermont. They moved to Littleton before Carrie was born and opened Winn’s Flying A Service Station on Main Street in Littleton.
During her years at Littleton High School, Carrie began her passion for business by spearheading fundraising projects for the school’s small business club. After receiving her business degree from Bob Jones University in South Carolina, Carrie returned to Littleton to begin her career.
After several successful years in the male-dominated world of insurance sales with Prudential, and determined to give back to the community that had given her so much, Carrie began teaching business classes at local community colleges. She saw an opportunity to empower other young women to become involved in the business world and help North Country residents of all ages learn the skills they need to find successful careers. For more than 25 years, she taught classes at Granite State College, White Mountain Community College and the Community College of Vermont.
Following the economic slump caused by the housing market collapse in the early 2000s, Carrie became very involved in the efforts to revitalize Littleton’s downtown. She chose to open Emma & Co. on Main Street in order to return the sense of a local small business community to town.
Carrie decided to run for Selectman to continue to help further the town’s successful resurgence and was elected to the Littleton Selectboard in 2017. She served as Chairman of the board from 2020-2021 and is currently in her second term on the board.
Carrie is very proud to be a part of Littleton’s success story and wants to bring those community values down to Concord to be a voice for the entire North Country.
Today, Carrie and her husband live in Littleton and enjoy hiking, fishing and skiing. They are very involved in ministry work at their church and have twice led mission teams to the Dominican Republic.